Importanza dei Link
In tutte le campagne di webmarketing la qualità dei siti internet e la loro popolarità è un fattore basilare per essere ottimizzati ed avere un Page rank alto ( punteggio di qualità dato dai Tools di Google ), uno degli aspetti molto importanti da curare sono i link presenti sul sito web e in tutte le sue pagine di contenuto ( landing page e quant’altro ), assai positivo se riusciamo ad ottenere link in ” entrata ” e cioè se altri siti per qualche motivo in alcune loro pagine hanno dei link che portano al vostro sito web, comunque sotto certi punti di vista sono altrettanto importanti link in ” uscita ” e cioè che portano ad altri siti ( potrebbero anche essere altri siti del vostro gruppo ) COSA IMPORTANTISSIMA E’ AVERE POCHI LINK IN USCITA + AVERLI CHE DANNO SU PAGINE ESISTENTI , capita più di quello che pensi di avere link in uscita su alcune landing page e /o pagine non importanti di alcuni siti poi questi cancellano la pagina o variano il nome e il link finisce con il classico errore ( 404 page not found ), questo è pessimo per Goolge che considera il link dannoso e penalizza il ranking del sito.
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