Keyword Advertising
Il modo di fare pubblicità passa attraverso la grande rivoluzione delle campagne Pay Per Click.
Volete raggiungere facilmente un target selezionato di utenti interessati?
Volete un controllo diretto e immediato sui risultati?
Con il keyword advertising è possibile. Si tratta di una forma innovativa di promozione online: attraverso le ricerche sui motori, il vostro sito sarà raggiunto da utenti interessati che avranno selezionato determinate keywords di loro interesse. Entrerete dunque in contatto con un target selezionato, nel momento stesso in cui starà manifestando il proprio bisogno.
È immediato capire come una strategia pubblicitaria di questo tipo abbia un’efficacia estremamente maggiore rispetto alle tecniche tradizionali.
Il termine Pay Per Click fa riferimento al fatto che, una volta atterrati nel sito giusto, gli utenti visualizzaranno annunci pubblicitari sotto forma di link sponsorizzati: ad ogni click è associato un costo per l’inserzionista, ovvero un guadagno per voi.
Questo sistema efficace permette di misurare con assoluta trasparenza i risultati della campagna pubblicitaria in termini di ritorno economico, semplicemente misurando il numero di click.
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