L’Importanza di un Sito Aggiornato

Ancora oggi è molto diffusa la mentalità che per essere presenti su internet è sufficente avere un bel sito ( dico bello e non buon sito non a caso dato che moltissimi utenti credono che per attirare i clienti ed essere visibili basti avere un bel sito esteticamente parlando … ma questo sarà discusso in un altro articolo ) metterlo on line avere tutte le pagine ok contenuti ben leggibili contatti mail e poi lasciarlo li senza farci più niente.
SBAGLIATO SBAGLIATO SBAGLIATO !!!
Avere un sito internet cosi è come avere una macchina farle fare i chilometri di rodaggio vedere se funziona bene ( anche il sito all’inizio senza aggiornamenti da dei risultati … perchè è nuovo è attuale e il Search Google tende a posizionare bene i siti nuovi … questo dovrebbe far capire che appena ci saranno altri siti +++ nuovi il vostro perderà comunque molte posizioni ) e poi lasciarla in garage …
Tornando a noi è evidente che un sito deve essere costantemente tenuto aggiornato , modificato ed integrato per i seguenti motivi
-Un sito + viene aggiornato maggiori saranno i suoi contenuti e la sua popolarità ( aumento punteggio pagerank )
-Un sito internet seguito sarà certamente adeguato alle ultime novità in campo di seo e webmaster ( come per tutte le cose anche nella creazione siti le regole per essere ottimizzati variano sempre piu spesso )
-Un sito web seguito costantemente probabilmente avrà maggiore attinenza in campo di Tag e metatag ( parole chiave e titoli pagina ) con la vostra attività infatti nel tempo in genere anche l’attività che il sito deve rappresentare varia si modifica e si adegua quindi un sito web o delle landing page ( pagine internet ) aggiornate sicuramente saranno più attinenti alle vostre esigenze.
Concludendo è importante capire che nel realizzare un sito internet ottimizzato per i motori di ricerca il 30% dello sforzo deve essere indirizzato al fare materialmente il sito web ma il 70% residuo deve essere dedicato ad aggiornare il sito adeguarlo alle esigenze dei motori di ricerca e dei vostri potenziali clienti ( web marketing ).
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